The idea to build this company comes from hundreds of conversations with manufacturing companies around Europe and America. Founder Carl Elfving drove growth at Violet AI, a Stockholm-based automation company, by providing European manufacturers with the AI-assistants they needed to get to the next level of efficiency and accuracy. Together with founding partner Logan Simmons, whose background in purchasing and logistics gives him a keen understanding of the pressures and insipidity of these tasks, they have launched to provide a similar remedy to the American Marketplace.
